Content Development

Relevant, informative, well written content sets you apart from the competition, creates a valuable asset for your clients and engages potential new clients. The bottom line? Your increased bottom line.

Writing for the web is an art and a science. Our approach to web site content development balances both. Effective web content is informative, engages your target audience and contains strong calls to action. Search rich keywords and phrases, a key component of search engine optimization, should also be incorporated throughout the content in a seamless way so as to not impair readability or distract the reader from your core message.

At The Law Forum we have skilled writers on staff who understand what it takes to develop powerful content for law firm web sites. We work with you to understand the core services and information that is relevant for your readers, what differentiates you from the competition and the action(s) you want readers to take (i.e. call a toll free number, contact a specific attorney based on area of expertise, request information through an online form etc.) With that information in hand we get to work creating content that is easy for readers to understand, contains strong calls to action, and gets the point across in a clear, concise manner (web readers tend to have a short attention span); all in a way that the search engines recognize in their ranking algorithms.

When it comes to search engine ranking both quality and quantity are important factors in developing content for a website. If you already have a website we can evaluate your current content to see what, if any, changes need to be made to optimize or improve it further from both a reader and search engine perspective. We can also recommend opportunities to further build out your web site in certain areas. Having focused, targeted, well architected content makes your web site more valuable to your readers and easier for search engines to crawl through to interpret for page ranking.

Why waste time trying to figure out how to convey your message in a way that is search engine optimized and that gets your firm more leads? Let the professionals at The Law Forum handle it for you. You can expect great results.

There is an art and a science to creating content. We balance both.