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Trademark
The "golden arches" of McDonald's is probably one of the most widely recognized corporate marks in the world. To the McDonald's Corporation, those "golden arches" are it calling card. So how does McDonald's Corporation protect its "golden arches" from being use by other parties? The answer is found in trademark law, which protects the proprietary symbols and marks of businesses such as McDonald's Corporation. The United States Patent and Trademark Office (USPTO) reviews and approves applications for trademark protection.
Once granted, a trademark protects a mark or symbol from use by anyone other than the owner or someone to whom the owner has given permission to use the mark or symbol. Trademark disputes often arise when a third party copies, or uses a mark or symbol that closely resembles, a mark or symbol that has been trademarked.
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